Marketing Manager
POSITION: Marketing Manager
REPORTS TO: Managing Director
STATUS: $30/hour (part-time in the off-season / full-time during the season)
Location: Great Barrington, MA
About Great Barrington Public Theater
For seven seasons, Great Barrington Public Theater (GBPT) has been creating bold, original theater right here in the Berkshires. Our mission is to develop and produce new plays with a focus on playwrights and theater artists living in and nearby the Berkshires. GBPT’s productions spark conversation, curiosity, and connection—and we’re looking for a marketing-minded storyteller who wants to help us share that magic with the world.
Each summer, we produce three fully staged productions in Great Barrington, MA. In the off season, we focus on our developmental program, Berkshire Voices, and host 4-5 developmental readings, all which are free to the public.
About the Role
As our Marketing Manager, you’ll be the voice and vibe behind GBPT. You’ll be part of a small, passionate team building something special in the Berkshires—a theater that supports artists, inspires audiences, and makes new work happen. You’ll have room to experiment, grow your skills, and see your ideas come to life. You’ll help shape how audiences discover us, how our stories are told online and in the community, and how our brand connects with people who love live theater (and those who just don’t know it yet!).
This role is perfect for someone who is looking for the next step in their career and who is equal parts creative thinker, organized doer, and community connector—someone who loves making art feel accessible, exciting, and alive.
What You’ll Do
Create and share engaging content that celebrates GBPT’s full productions, developmental readings and adjunct programming.
In concert with the Managing Director, plan and execute marketing campaigns that drive ticket sales and buzz for each show.
Keep our brand voice consistent, authentic, and mission-driven across everything we put out.
Write press releases and announcements that get people talking.
Coordinate with the press to make sure they are attending our shows.
Manage GBPT’s social media accounts (Instagram, Facebook, etc.)—from posts to stories to behind-the-scenes moments.
Keep our website fresh and up to date with show info, news, and photos.
Build and send newsletters that make people excited to see what’s next.
Track what’s working—social engagement, email open rates, ticket conversions—and use that data to fine-tune our approach.
Coordinate design projects like posters, programs, ads, and digital graphics
Who You Are
A strong communicator who loves storytelling and the arts.
Social media savvy with a good sense of voice, visuals, and what makes people stop scrolling.
Organized, creative, and comfortable juggling multiple projects.
Excited to collaborate with artists, designers, and community partners.
One to two years of marketing, communications, or design—ideally in the arts or nonprofit world.
Compensation & Work Environment
This is a hybrid position based in the Berkshires, with a mix of remote and in-person work depending on the season and production schedule. We believe in flexibility—some weeks will be busier than others, and we trust our team to balance their time and meet deadlines in a way that works for them.
The position pays $30 per hour. During the off-season, hours are part-time and flexible (15hrs/week September-April); during the production season, the role expands to full-time(40hrs/week May-August).
GBPT offers a collaborative, creative work culture where everyone’s ideas are valued, and where your work directly contributes to the growth of new theater in our community. We are working to make this a year-round, full-time position in the future.
We are an equal opportunity employer and encourage people of all backgrounds to apply.
If interested, please send a resume and a brief statement of interest with the subject line Marketing Manager Application-[Your Name] to Serena Johnson at serena@greatbarringtonpublictheater.org.